Make your real estate listings stand out from the competition
Photography | Videography | Aerial | 3D
professional real estate photography is more important than ever!
Montana in Focus provides professional photography, videography, aerial, and 3D services to help grow your business
In today’s market, digital media represents not only your listings, but also your brand and reputation. With virtual showings at an all-time high, potential buyers shopping primarily online, and homes being purchased site unseen, professional digital media is more important than ever! Beautiful images demand attention and are proven to attain more clickthroughs, higher sell prices, and less time on the market.
Montana in Focus is your CLEAR CHOICE as a digital professional
Benefits of hiring a professional real estate photography service
High-quality images help properties sell faster and reinforce competitive price points.
And there’s data to prove it!
It’s a fact that the perceived value of a home or property with professional photos and video is higher to prospective home buyers in today’s digital age. In addition, about 32% of listings with professional photography sell faster than those without. Here are some other interesting statistics that show the importance of professionally shot listings:
High-quality images generate approximately 17% more demand.
(Carnegie Mellon University)Real Estate Listings that include aerial photos sell 68% faster than listings that do not.
(National Association of Realtors)According to the NAR, 73% of sellers want to list with an Agency that uses videos.
(National Association of Realtors)Buyers spend 60% of their time looking at listing photos and only 20% at descriptions.
(National Association of Realtors)Professional real estate photography builds your brand.
You may be thinking…
“In this market, homes are selling so fast, I don’t need professional photography.”
It’s no secret that homes are selling fast in Montana and other rural states. However, consistency is important in keeping your brand relevant in this competitive and uncertain market. Prospective clients are gauging their decision to list their property with you partially based on your other listings, past and current. Proving to a potential client that you will deliver consistent, high-quality content to all of your listings will gain trust.
Having a professional camera doesn’t automatically mean great real estate photos.
While it’s true that iPhones take great images, they’re still far from replacing professional DSLR camera systems. With that said, it takes much more than a fancy camera system to create great listing photos.
You also need the know-how
The major misconception in real estate photography is the mindset that “anyone can do it.” There’s a lot of behind-the-scenes work that goes into taking great listing photos. Most often, interior shots are high-dynamic range scenes. In other words, there are very bright highlights (in windows) and dark shadows in the same scene and cameras simply cannot capture all the detail in the same shot.
We employ various techniques to overcome these challenges, such as bracketing images, off-camera lighting, and exposure blending in post-processing to balance the tones and create a visually appealing image.
There are countless other techniques that professionals use that are only learned with training and practice, such as composition, choosing what lenses to use, post-processing, lighting, etc. Take the pressure off and let Montana in Focus do it for you!
Still set on shooting your own listings?
In the near future, Montana in Focus will be offering a full video course tailored to real estate professionals to get you started shooting your own listings like a pro! Learn more here.